This article offers a full guide on Pinterest image size, and a free online tool that can help you retouch pictures for Pinterest pins easily and quickly.
Pinterest is one of the most visually driven platforms on the internet, and there are many useful product photography ideas on Pinterest that help improve the quality of your photos. When it comes to posting pins on Pinterest, the right image sizes often determine whether content goes unnoticed or goes viral.
Unlike other social media platforms with relatively flexible image size requirements, Pinterest relies heavily on specific aspect ratios. If an image is blurry, pixelated, or cropped improperly, users will often swipe right past it without even giving it a second glance. Therefore, understanding Pinterest image size requirements is foundational to your success on the platform. Here is the complete guide to image sizes on Pinterest and best practices for every type of pin.
Pinterest's algorithm favors content that keeps users engaged. Taller images take up more screen real estate in the feed, which naturally draws more attention. However, Pinterest will crop images taller than a 1:2.1 ratio in the home feed, so going beyond 1000 x 2100 px can backfire - the full image won't display without a click.
Horizontal images (landscape orientation) tend to underperform because they appear small relative to vertical content in the feed. Beyond dimensions, file type also matters:
PNG files are ideal for graphics with text overlays, while JPG works better for photography due to smaller file sizes.
Pinterest's entire layout is built as a masonry grid - columns of content stacked vertically. A tall image fills more of that grid space, which means more visual presence, more impressions, and typically more saves and clicks.
And the go-to Pinterest image size for standard pins is 1000 x 1500 pixels, using a 2:3 aspect ratio. Pinterest's feed is designed around vertical scrolling, so tall images naturally take up more space and catch more eyes than square or horizontal ones. That said, different content types call for different dimensions. Here's a full breakdown:
|
Pin Type |
Recommended Size |
Aspect Ratio |
|
Standard Pin |
1000 x 1500 px |
2:3 |
|
Square Pin |
1000 x 1000 px |
1:1 |
|
Long/Infographic Pin |
1000 x 2100 px |
1:2.1 |
|
Story Pin |
1080 x 1920 px |
9:16 |
|
Board Cover |
800 x 450 px |
16:9 |
|
Profile Picture |
165 x 165 px |
1:1 |
Note: Pinterest will crop images with a height-to-width ratio greater than 1:2.1 in the home feed, so content below that cutoff won't be visible unless someone clicks through.
Infographics are among Pinterest's most repinned content types. They tend to perform well in niches like health, finance, home decor, DIY, food, and education. For infographics, aim for 1000 x 2000 px as a practical sweet spot. This gives you enough vertical space to include multiple sections, steps, or data points while staying within Pinterest's feed-display limits. Structure your infographic with:
Avoid going beyond 1000 x 2100 px if you want the full pin visible in the feed without requiring a click.
Pinterest has pushed heavily into video content, and video pins now appear prominently in search results and feeds. Key specs:
Short videos in the 15 - 60 second range tend to perform best for product demos and tutorials. Longer videos work for how-to content where viewers are actively searching for detailed guidance.
Pinterest rebranded Story Pins as Idea Pins, and they function similarly to Instagram Stories - multi-page, full-screen vertical content. The correct size is 1080 x 1920 px (9:16 ratio), which fills the entire mobile screen.
Idea Pins support up to 20 pages and can include video, images, text, and voiceover. They don't link out to external URLs, making them more of a brand awareness and engagement tool than a direct traffic driver.
Your Pinterest boards are essentially collections, and their cover images contribute to your profile's overall visual identity. The standard board cover size is 800 x 450 px in landscape format, though Pinterest also supports square crops from existing pins.
For a cohesive look, choose covers that share a consistent color palette or style - this makes your profile page feel intentional rather than random.
Your profile photo appears as a small circle at 165 x 165 px. Upload at a minimum of 400 x 400 px to ensure it looks sharp across devices. Use a clear headshot or a high-contrast logo - detailed images will be hard to read at small sizes.
Carousel pins allow users to swipe through multiple images (up to 5) within a single pin. This format is excellent for showcasing different features of a single product or displaying a collection.
Every image within the carousel must use the same aspect ratio. You cannot mix square and vertical images in one carousel.
If you run an e-commerce store and sync your product catalog to Pinterest, your items will appear as Product Pins.
Square alternative: 1:1 (1000 x 1000 pixels) is also accepted, but 2:3 occupies more visual space in shopping tabs, making it the preferred choice for driving conversions.
When it comes to optimizing images for Pinterest, using professional design tools can often feel like overkill, especially when you just want to quickly create a Pin that meets the size requirements without having to worry about layers or export settings. That’s where UltraPic comes in as a practical and simple solution.
Make product images clean, professional and conversion-ready.
UltraPic is an AI-powered image tool that offers one-click photo retouching. It is built for creators who need professional-looking results without a steep learning curve. Its feature set covers the full image preparation workflow, from raw photo to publish-ready pin:
Just upload your image to UltraPic Photo Retouching, select the wanted features for image improvement, and click Start Retouching.
Getting the Pinterest image size right, starting with the 1000 x 1500 px standard pin and adjusting by content type, is the most direct way to improve your performance on the platform. And it is advisable to pair good dimensions with strong design, clear text, consistent branding, and keyword-rich descriptions to build a solid foundation for Pinterest growth.
You can use UltraPic to edit and retouch your images easily. You can use it for background removal, object removal, watermark removal, AI generative fill, image upscaling, and so on.