What Is the Best Shopify Image Sizes for Product Pages
High-quality images are essential for showcasing your products in Shopify, but if they are too large, they can slow down your site, hurting user experience. But what’s the ideal Shopify image size? How do you strike the right balance between image quality and site speed?
What is the best image size on Shopify
Shopify has certain limits and recommendations when it comes to image sizes. The maximum image size you can upload is 5000 x 5000 pixels, and the file size should not exceed 20 MB. However, these are the upper limits, and for optimal performance, it's advisable to stick to more conservative sizes.
Shopify product image size
For product images, Shopify recommends a square image size of 2048 x 2048 pixels.
This size provides high - resolution images that look great on desktops and mobile devices. It also allows for good zoom capabilities, which is important as customers often want to get a detailed view of the products they are considering buying.
Maintaining a 1:1 aspect ratio (square) for product images is ideal as it gives a consistent look across your store. However, a 3:1 (rectangular) aspect ratio can also work well in some cases.
Shopify banner image size
The most commonly recommended size for banner images is 1200 x 400 pixels, with an aspect ratio of 3:1.
This landscape - oriented size works well for grabbing the attention of visitors as soon as they land on your page. However, it's important to note that banner size requirements can vary depending on the theme you have chosen for your Shopify store. Some themes may require larger or smaller banners to fit the layout properly.
Shopify header image size
A good size for header images is 1200 x 800 pixels, with an aspect ratio of 3:2.
The header is a prominent part of your store's layout, and having an appropriately sized image here can enhance the overall aesthetics. Similar to other image types, the header image size can be adjusted according to your theme's design.
Shopify collection image size
Shopify collection images can be up to 5000 x 5000 pixels, but it's better to keep them around 800 x 800 pixels (1:1 aspect ratio) for a neat and organized look. This size ensures that all collection images are consistent in appearance, making your store look more professional.
Shopify logo image size
The recommended size for a Shopify logo is 400 x 100 pixels for a rectangular logo (4:1 ratio) or 100 x 100 pixels for a square logo (1:1 ratio).
Keeping the logo size within these limits helps prevent distortion and ensures that it loads quickly on all devices. However, different themes may have specific logo size requirements, so it's always a good idea to check the theme documentation.
What image format is best for Shopify
JPEG (JPG):
- Pros:Ideal balance of quality and file size; lossy compression reduces data imperceptibly. Fast loading, crucial for SEO/user experience.
- Cons:Not suitable for transparency.
PNG:
- Pros:Lossless compression; supports transparency (logos/see-through elements).
- Cons:Larger files slow page speed; use sparingly.
WebP:
- Pros:30% smaller than JPEG/PNG with similar quality.
- Cons:Requires JPEG fallback for unsupported browsers.
GIF:
- Pros:Small file size for animations.
- Cons:Limited to 256 colors; avoid for product images.
TIFF:
- Cons:Extremely large files; avoid for web use.
✍When to use these image formats for Shopify:
✔Use JPEG for E-Commerce product photos.
✔Use PNG only for transparent backgrounds.
✔Consider WebP if supported by your audience’s browsers.
How to resize image size using Shopify media editor
Shopify picture resizing is a relatively straightforward process and offers abuilt-in image resizerthat automatically compresses and adjusts images to fit different sections of your store..
While the media editor doesn’t directly edit image dimensions (e.g., cropping/resizing pixels), it integrates with your theme’s settings to control how images aredisplayed(e.g., aspect ratio, scaling).
Steps to resize Shopify product image:
1. Go to Products, then open the product photo you want to edit. In the Media section, upload the image.
2. Click Resize in the image editor. Enter the new width for the image. By default, Lock aspect ratio is selected, and the height of the image will be automatically updated to maintain the aspect ratio. If you want to adjust only the height or width of the image, click Lock aspect ratio to deselect the setting. However, resizing the image with Lock aspect ratio deactivated may distort the image.
Tips: ForAspect Ratio settings, you can choose ratios like 1:1 (square), 16:9 (landscape), or 4:3.
3. Click Done to resize the image. When you're done making edits in the image editor, click Save.
4. Resize images externally to Shopify’s recommended size (e.g., 2048x2048px for product images).
5. Use JPEG or WebP formats to balance quality and file size.
What are the best sizes for E - commerce product images
As mentioned earlier, for Shopify specifically, a 2048 x 2048 - pixel square image is ideal for product images. However, in the broader context of e - commerce, the best sizes can vary depending on the platform and the device on which the images will be viewed.
For desktop viewing, a width of 1200 - 2000 pixels is generally recommended for product images. This provides enough detail for customers to see the product clearly. On mobile devices, a width of 320 - 640 pixels is more appropriate, as smaller images load faster on mobile networks.
It's also important to consider the aspect ratio. A 1:1 (square) or 3:2 aspect ratio works well for most e - commerce product images as it gives a balanced and visually appealing look.
Other considerations for Shopify images
Image Resolution
Shopify recommends an image resolution of 72 dpi (dots per inch). While higher - resolution images may seem better, uploading images with a resolution higher than 72 dpi will not improve the image quality on the web. In fact, it can increase the file size unnecessarily, leading to slower page load times.
Alt Text
Don't forget to add alt text to your images. Alt text is a text description of the image that is used by screen readers for visually impaired users and also by search engines to understand what the image is about. Make sure your alt text is descriptive and includes relevant keywords related to the product or the content of the image.
Image Optimization
In addition to resizing and choosing the right format, optimizing your images can further improve your store's performance. You can use some online Shopify image resizers to compress your images without losing too much quality. This reduces the file size and speeds up page load times.
FAQ about Shopify image size
Q1: Why are my Shopify images blurry?
A: Blurry images can be due to several reasons. One reason could be that the image you uploaded has a low resolution. Another reason could be that the image is being stretched or compressed to fit a size that is not proportional to its original aspect ratio. Make sure to use high - resolution images and resize them correctly to the recommended Shopify sizes.
Q2: Do I need to use different image sizes for mobile and desktop on Shopify?
A: While Shopify automatically adjusts images to fit different devices to some extent, it's still beneficial to use specific sizes for mobile and desktop. For example, product images can be 2048 x 2048 pixels for desktop, but on mobile, a 320 x 320 - pixel size may be more suitable for faster loading. Using device - specific sizes ensures that your images look great and load quickly on all devices.
Conclusion
Getting the Shopify image size right is a multi - faceted task that involves choosing the appropriate dimensions, formats, and optimizing your images for performance. By following the guidelines provided in this article, you can ensure that your product images, banners, headers, and other images on your Shopify store look great, load quickly, and provide an excellent user experience. Remember, in e - commerce, a picture is worth a thousand words, and the right images can significantly impact your sales and success.