With strong Etsy product photography, you’ll capture attention, build trust, and drive more clicks.
On Etsy, first impressions are everything. The moment a shopper lands on your listing, they’re drawn not by words—but by images. That’s why Etsy product photography is one of the most powerful tools for driving clicks and conversions.
With the right Etsy photo tips, a smartphone, and a bit of know-how, you can create stunning visuals that stand out in the Etsy marketplace.
Next, let’s go photographing your jewelry, clothes, handcrafts, etc. in Etsy together.
Poor sizing leads to pixelation, awkward cropping, or slow load times—all of which can discourage buyers.
We've talked about Amazon listing photo sizes before, and today we're going to look at how to make sure your Etsy product photos are the right size to make your catalog look professional and display correctly on all devices.
1. Main image size and Aspect ratio
Aspect ratio: It’s important to choose the right aspect ratio for your listing.
In Etsy, the image must be square or nearly square, with an aspect ratio of 4:3(e.g., 2000 x 1500 pixels). This means that neither vertical nor horizontal images can be used as the main image.
2. Number of images
You can upload up to 10 images or videos for each product listing.
3. File format
You can upload .jpg, .gif or .png as the images in your store. Dynamic .gif files are not supported. gif files and transparent . png files.
If your file contains transparency, the transparent parts of your image will appear black on Etsy.
4. File size
Each file cannot exceed 10 MB.
5. Other significant rules for the main image
No watermark: The main image cannot contain any watermark, text, logo or border.
Promotional information is prohibited: The main image cannot contain marketing-related text or graphics such as "free shipping" and "promotion".
Video as the main image: If you upload a video, the first static image in the list is still the main image. The video itself cannot replace the static image as the main image.
6. Other images and videos
Etsy doesn't explicitly prohibit watermarks or text on images other than the main image (images 2-10), but following best practices (mentioned in the article) means that keeping images clean and professional is still the preferred option.
The maximum video length is 75 seconds and the maximum file size is 100 MB.
✍Tips: The most critical point is the 2000-pixel minimum. An image that does not meet this requirement will not have the zoom function, which can significantly impact a buyer's ability to inspect your product and their likelihood to purchase.
You don't need expensive equipment to take great Etsy product photos. An iPhone can take stunning photos.
Here’s how to master Etsy product photography using your iPhone:
1. Lighting Is Important
Use natural light for product photography setup. Place your product near a window during the day, and avoid harsh, direct sunlight. If natural light isn’t available, use soft white LED lights or a lightbox for even illumination.
2. Keep the Background Simple
A clean, uncluttered background ensures the focus stays on your product, especially for jewelry product photography. White, neutral, or brand-consistent colors work best. Avoid busy patterns that distract the viewer.
3. Use a Tripod or Stable Surface
Even minor camera shakes can blur your image. A small tripod or stand keeps your iPhone steady and ensures sharp results.
4. Focus and Adjust Exposure
Tap your iPhone screen to focus on your product, then slide up or down to adjust exposure. Slightly increase brightness to bring out details without washing out the image.
5. Capture Multiple Angles
Include at least 7–10 images per listing:
6. Edit Smartly
Use editing tools like UltraPic or Photoshop to lighten backgrounds, adjust shadow, and contrast. Avoid heavy filters—your product should appear realistic.
These Etsy photography tips for iPhone users are easy to master. They can help you consistently take great Etsy photos with your iPhone.
UltraPic specialize in helping sellers maintain a uniform visual identity across listings. Whether through background removal, color correction, or aspect-ratio adjustments, consistency enhances perceived value and trust.
✨AI Background Removal: Instantly remove messy or distracting backgrounds from your product photos, keeping every detail crisp.
✨AI Background Generation: Replace or enhance your background with AI-generated scenes that match your brand style.
✨Batch Editing: For sellers with multiple listings, UltraPic allows batch processing—saving you hours of manual editing while keeping all product photos consistent in tone and lighting.
Turn photos into attention-grabbing visuals that drive sales.
Whether you’re a beginner or a seasoned Etsy seller, UltraPic helps you maintain a consistent, professional aesthetic across all your listings without needing professional photography equipment.
Step 1. Photograph your product in a well-lit environment. Make sure the product is in focus.
Step 2. Upload images:
Drag and drop or upload your product images into UltraPic.
Step 3. AI background remover:
After uploading, UltraPic's AI will accurately cut out your product in a few seconds, ensuring that the background is transparent and clean, and the characters and objects are unchanged. It's also flexible to manually adjust the edge details.
Step 4. Generate background:
One-click to select the background color as pure white. Or go to AI background generation to create stylish backgrounds by selecting preferred templates, entering simple prompt or uploading a reference image.
Step 5. Download:
If you need a picture with a transparent background, click Export as PNG to easily download the high-definition finished picture.
In short, UltraPic empowers Etsy sellers to produce studio-quality, brand-consistent product images—helping your shop look more unified, recognizable, and ready to convert clicks into sales.
Mastering Etsy product photography is about more than just taking pretty pictures; it’s about building trust, showcasing quality, and turning visitors into loyal customers.
With a strategic use of your iPhone, you can also take photos that convey the craftsmanship of each product. With powerful AI tools, you can get professional-looking product photos even if you don't have a professional studio.