Unlike in physical stores where customers can touch and feel the product, ecommerce relies entirely on visuals to make a sale. This is especially true for jewelry.
When users search for help with how to photograph jewelry for ecommerce, they often look for answers to questions like:
Let’s address each of these in the sections below.
Great product photography isn’t just about making jewelry look good—it’s about building trust, and convincing shoppers that what you offer is worth their money. In fact, high-resolution, well-lit product photos can increase your conversion rate by up to 30%.
Because jewelry items tend to be reflective and detailed, poor photography can make them look dull, distorted, or even cheap. That’s why having a proper ecommerce jewelry photography setup is essential to creating product listings that stand out on platforms like Etsy, Amazon, Shopify, or your own online store.
1. Camera or Smartphone
While a DSLR or mirrorless camera will give you the most control and detail, modern smartphones like iPhones or Samsung Galaxy models can also do the job with proper lighting and editing.
✍Pro tip: Use manual settings (ISO 100, f/8, and shutter speed around 1/100s) for DSLR cameras to reduce noise and improve clarity.
2. Macro Lens
For close-up shots, a macro lens is ideal—it captures the fine details of stones, textures, and finishes.
3. Lighting
Light Sources: Continuous lighting (LED panels/bars) allows real-time adjustments; strobes offer high power and stable color temperature but require metering experience. Minimum: 2 lights.
Light Modifiers: Essential for jewelry photography for ecommerce! Softboxes, diffusers, reflectors (white/silver) soften light, eliminate harsh shadows, and control metal reflections.
Basic Lighting Setup (Two-Light):
Light Tent/Diffusion Dome: For highly reflective jewelry (polished gold, platinum, diamonds), a small tent or DIY diffusion box (e.g., white acrylic panels) creates even, shadow-free lighting to control reflections.
4. Tripod
A tripod stabilizes your shots and allows for consistent angles—critical when photographing multiple items or variants.
5. Background
Use a white, neutral, or gradient background to draw attention to the jewelry. Ecommerce platforms often require clean white backgrounds, which brings us to one of the most important steps: background removal.
Step 1. Following the equipment of jewelry photography first:
Step 2. Clean the pieces thoroughly to avoid dust or smudges. Let jewelry be the star in your ecommerce jewelry photography.
Step 3. Control reflections and glare
Most ecommerce platforms—including Amazon, eBay, and Shopify—require clean, white backgrounds for product listings. Removing the background not only meets these requirements but also enhances focus on the jewelry, making it pop.
Manually removing background in Photoshop can be time-consuming, especially for high-volume sellers. That’s where automation tools come in.
UltraPic is an AI-powered photo editing tool designed for ecommerce sellers who need high-quality images—fast. When it comes to ecommerce jewelry photography, UltraPic offers several key advantages:
✅ One-Click Background Removal
Easily remove busy or dark backgrounds and replace them with clean white or transparent ones—perfect for any online marketplace.
✅ High-Resolution Output
Retain fine jewelry details like gem sparkle, metal shine, and engraved textures.
✅ E-Commerce Ready
Outputs meet requirements for Amazon, Etsy, Shopify, eBay, and more (pure white/transparent backgrounds), ensuring clear, professional displays on all devices.
Instantly remove any background and generate custom backdrops with AI. Boost conversions effortlessly.
Here are some step-by-step UltraPic usage instructions, specifically tailored for ecommerce jewelry photography background removal
1. Open the UltraPic and upload your jewelry photo. Once uploaded, UltraPic will automatically detect and remove the background using its AI engine. Within seconds, you’ll create a transparent background for your jewelry.
2. If needed, you can choose to change background to pure white/black which is more suitable for ecommerce platforms.
3. Use Refine Mask to adjust details and correct color and brightness & contrast etc.
4. Go to customize and generate the background of jewelry as you like. And click Download to save the jewelry image and upload directly to your ecommerce store.
⚡ Bonus Tips: Specific image requirements for different e-commerce platforms
Amazon (1000x1000px or 2000x2000px)
Etsy (2000px wide recommended)
Shopify (square aspect ratio or custom)
Q1: Can I photograph jewelry for ecommerce using a smartphone?
Yes! With proper lighting, a tripod, and tools like UltraPic for editing, smartphones can produce ecommerce-ready jewelry photos.
Q2: What’s the best lighting for jewelry photography?
Soft, diffused lighting is ideal to avoid harsh reflections. Use softboxes, ring lights, or natural daylight near a window.
Q3: How can I remove the background from jewelry photos quickly?
Use an AI tool like UltraPic, which provides one-click background removal and batch processing for high-resolution ecommerce images.
Ecommerce jewelry photography is both an art and a science. From setting up your camera to removing backgrounds and fine-tuning lighting, each step contributes to creating a product image that sells. With the right tools and techniques, even small jewelry businesses can produce visuals that rival luxury brands.
And when it comes to making those final touch-ups effortless, UltraPic is the smart choice. It streamlines background removal, enhances image quality, and helps your jewelry shine in every listing.
Great photography isn’t just about what your camera sees—it’s about what your customer sees when they decide to click “buy now.”