Whether you’re an experienced crafter or a new entrepreneur, mastering how to sell products on Etsy can significantly elevate your success.
Etsy has carved out a unique market for itself, attracting millions of buyers looking for one-of-a-kind items that can't be found in mainstream stores. If you are looking for new business opportunities, Etsy offers endless possibilities. Next, we will delve into the 17 best things to sell on Etsy and how to build a thriving business on this popular platform.
Key takeaways
1. Custom T - shirts
Custom T-shirts have become one of the best things to sell on Etsy. And with the global apparel market projected to reach $1.84 trillion in 2025, there’s no sign of this demand slowing down. Tees speak to people of all ages and interests. From witty slogans to bold graphics, a well - designed t - shirt can connect with your audience on a personal level.
✍Tip: Consider adding custom - printed hoodies to your collection – they’re year - round best sellers worldwide.
2. Artwork and Prints
The global wall art market is projected to reach $66.89 billion in 2025. From digital art pieces and classic posters to framed prints, edgy acrylics, and textured canvas, wall art is a proven winner for online sellers. It’s one of the top selling items on Etsy. We handle printing, fulfillment, and shipping, allowing you to focus on creating awesome art and raking in the profits.
3. Handmade Jewelry
Handmade jewelry marks milestones, expresses love, and adds a touch of sparkle to our everyday lives. That’s why it’s no surprise that it’s a bestseller on the Etsy marketplace. With the global jewelry market shimmering its way to 446.33 billion by 2029, selling handmade jewelry (and craft supply items) is profitable. For example, top Etsy seller Caitlyn Minimalist has earned over 68 million in revenue from her product listings.
4. Home Decor
Home decor is one of the hottest niches on Etsy. Just look at the numbers: in January 2025, “wall art” and “wall decor” were among the top 20 most searched keywords on the Etsy marketplace. Customers love putting their own spin on their homes, so offering customizable products can be a major sales booster. Think personalized throw pillows, unique wall clocks, and custom candles – items that people cherish and come back for.
5. Digital Downloads
Digital downloads have become a hot commodity. Think about it – no shipping hassles, no inventory headaches, and instant gratification for your customers. Some of the best - selling digital products on Etsy include printable wall art, digital planners, and SVG files for crafting. With the right marketing strategy, digital downloads can generate a significant passive income stream.
6. Wedding Supplies and Accessories
The wedding industry is booming, and Etsy is a go - to platform for couples looking for unique, handmade wedding items. From custom wedding invitations and bridal accessories to personalized decor, there’s no shortage of opportunities in this niche. With a little creativity and attention to detail, you can create products that will make any couple’s special day even more memorable.
7. Personalized Candles
Candles are a popular home decor item, and personalized candles take it to the next level. Whether it’s a custom - scented candle with a personalized label or a candle in a unique container, these products make great gifts and add a touch of warmth and personality to any space. Plus, with the right branding and packaging, personalized candles can command a premium price.
8. Vintage Items
Etsy has a thriving vintage community, and for good reason. Vintage items have a unique charm and character that can’t be replicated. From vintage clothing and accessories to home decor and collectibles, there’s a wide range of vintage items that sell well on Etsy. Just make sure to do your research and source high - quality items that are in demand.
9. Handmade Soaps
In recent years, there has been a growing demand for natural, handmade soaps. Consumers are becoming more aware of the ingredients in their personal care products and are willing to pay a premium for products that are made with high - quality, natural ingredients. Handmade soaps come in a variety of scents, colors, and shapes, making them a fun and creative product to sell on Etsy.
10. Pet Accessories
Pet owners love to spoil their furry friends, and Etsy is a great place to sell pet accessories. From handmade collars and leashes to pet beds and toys, there are plenty of opportunities to create unique, high - quality products for pets. With the pet industry continuing to grow, this is a niche that shows no signs of slowing down.
11. Children’s Clothing
Children’s clothing is another popular category on Etsy. Parents are always looking for unique, high - quality clothing for their kids, and Etsy offers a wide range of options. From handmade baby onesies to custom - designed children’s outfits, there’s a lot of potential in this niche. Just make sure to keep up with the latest trends and sizes to meet the needs of your customers.
12. Leather Goods
Leather goods are known for their durability and style, making them a popular choice among consumers. From leather wallets and handbags to belts and jackets, there are many different types of leather goods that you can sell on Etsy. If you have experience working with leather or are willing to learn, this can be a profitable niche to get into.
13. Eco - friendly Products
As consumers become more environmentally conscious, the demand for eco - friendly products is on the rise. Etsy is a great platform to sell eco - friendly products, such as reusable bags, sustainable home decor, and natural cleaning products. By offering products that are good for the environment, you can attract a growing number of customers who are looking to make more sustainable choices.
14. Knitted and Crocheted Items
Knitted and crocheted items have a cozy, handmade feel that many people love. From scarves and hats to blankets and stuffed animals, there are countless knitted and crocheted items that you can sell on Etsy. If you have knitting or crocheting skills, this can be a great way to turn your hobby into a business.
15. Phone Cases
In today’s digital age, phone cases are a must - have accessory. Etsy offers a wide range of unique, personalized phone cases that you can sell. From custom - printed cases to handmade leather cases, there are many different styles and materials to choose from. With the constant release of new smartphones, there’s always a demand for new and stylish phone cases.
16. Stationery and Greeting Cards
Stationery and greeting cards are a classic product that will always be in demand. Whether it’s for a birthday, anniversary, or just to say “hello,” people love sending and receiving cards. On Etsy, you can sell handmade cards, personalized stationery, and unique paper products. With a little creativity and attention to detail, you can create products that stand out from the competition.
17. Personalized Gifts and Stickers
Personalized gifts and stickers are a popular choice for customers looking for something unique and special. From personalized keychains and mugs to custom stickers and decals, there are many different types of personalized products that you can sell on Etsy. These products make great gifts for any occasion and can be customized to fit the recipient’s personality and interests.
Finding the best - selling items on Etsy requires a combination of research and market analysis. Here are some tips to help you identify profitable products:
🟠Use the Etsy Search Bar
Start by using the Etsy search bar to see what people are already searching for. Look at the autocomplete suggestions and the related searches at the bottom of the search results page. This can give you ideas for popular product categories and keywords.
🟢Check the Etsy Trends Page
Etsy has a trends page that highlights the latest trends and popular products on the platform. This can be a great source of inspiration for new product ideas.
🟣Analyze Competitor Listings
Look at the listings of successful Etsy sellers in your niche. Pay attention to the products they are selling, the prices they are charging, and the way they are marketing their products. This can help you identify gaps in the market and find ways to differentiate your products.
🔵Conduct Keyword Research
Use keyword research tools to find relevant keywords for your products. This can help you optimize your product listings and improve your search rankings on Etsy.
Running a successful Etsy shop takes time, effort, and dedication. Here are some tips to help you grow your business:
1. Optimize Your Listings: Make sure your product listings are detailed, accurate, and visually appealing. Use high - quality photos, write clear and engaging product descriptions, and include relevant keywords to improve your search rankings.
2. Provide Excellent Customer Service: Respond to customer inquiries promptly, resolve any issues or complaints quickly and professionally, and go the extra mile to make your customers happy. Happy customers are more likely to leave positive reviews and recommend your shop to others.
3. Market Your Shop: Use social media, email marketing, and other marketing channels to promote your Etsy shop and drive traffic to your listings. Collaborate with influencers, run promotions and discounts, and participate in Etsy teams and forums to increase your visibility and reach.
4. Continuously Improve and Innovate: Stay up - to - date with the latest trends and technologies in your niche, and continuously improve and innovate your products and services. This can help you stay ahead of the competition and keep your customers coming back for more.
Q: What are the best things to sell on Etsy?
A: Because this may vary based on trends and seasons, the top selling items on Etsy can change. However, personalized gifts such as custom engraved jewelry, monogrammed home decor, and unique handmade jewelry consistently rank among the best-selling categories. These items attract those seeking unique gifts, whether for themselves or others. Additionally, due to their convenience and instant availability, the sales of digital download products like printable wall art, digital planners, and SVG files for crafters have significantly increased.
Q: What is the most profitable item to sell on Etsy?
A: Profitability depends on various factors including production cost, selling price, and demand. Handmade luxury items like high - end leather goods, fine art pieces, and intricate handmade jewelry often yield high profit margins. Digital products can also be highly profitable as they have minimal production costs once created. A digital planner that sells for 10−20 with almost no cost beyond the time spent creating it can generate significant profit if it has a high volume of sales.
Q: How much does Etsy take from a $100 sale?
A: Etsy fees for a $100 sale 0include:
Excluding the listing fee, Etsy takes $6.50 + $3.25 = $9.75 from a $100 sale. Optional services or currency conversion may add extra costs.
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Etsy offers a world of opportunities for sellers looking to turn their creativity into profit. By choosing the right products to sell, optimizing your listings, providing excellent customer service, and marketing your shop effectively, you can build a successful business on Etsy.
Whether you’re a seasoned entrepreneur or just starting out, the 17 best things to sell on Etsy listed in this guide can serve as a great starting point for your journey. Remember, success on Etsy takes time and effort, but with the right strategy and a passion for what you do, you can achieve your goals and build a thriving online business.