Since customers can't touch or test your products online, your photos become your digital salesperson. High-quality Amazon product photography can make the difference between a sale and a browse.
Before we dive into how to do product photography for Amazon, we must first understand the platform’s hard and fast rules. These are the basic requirements for Amazon listing photos that sellers most often stumble over:
1. Pure white background: The main image must be pure white (RGB 255,255,255), without shadows, gradients or clutter, so as not to affect the search ranking.
2. Image size: The best Amazon product image size is 2000 by 2000 pixels; the dimensions that form an aspect ratio of 1:1.
3. Display: The main image must be a real shot of the product, and no illustrations, drawings, or non-existent accessories and promotional text may be added.
4. Image ratio: The product should account for more than 85% of the image, highlighting the main body and making it easy for customers to see at a glance.
These rules are the cornerstone of product photography for Amazon. Once violated, the image will not be uploaded in the light case, and the listing will be suppressed in the heavy case, losing the opportunity to display.
In Amazon operations, product images are not only a window to display goods, but also the key to affecting click-through rate and conversion rate. Although the platform has clear basic specifications for pictures, many sellers still tend to seek professional photography services.
⏰Time and professional costs: It takes a lot of time to build your own studio, learn lighting and post-processing. For sellers with multiple SKUs, this is almost an impossible task.
🔔Consistency challenge: Ensuring that multiple images of a product are consistent in terms of lighting, color and style requires professional expertise and equipment.
⚡Improve competitiveness: Professional Amazon product photography service can not only meet the basic requirements, but also greatly improve the attractiveness and conversion rate of products through creative layout, scene map and information map, so that you can stand out from the competition.
However, traditional outsourcing services are usually expensive and take a long time. Is there a solution that combines professional quality with high efficiency and low cost? This is why I want to introduce UltraPic.
UltraPic is an AI image tool designed to solve the pain points of Amazon product photography. It provides intelligent Amazon product photography service to help e-commerce sellers easily remove backgrounds and generate compliant product images.
What are its key highlights of UltraPic?
✏ One-click precise background removal: UltraPic's AI engine can intelligently identify the edges of products, and can achieve hair-level precision matting with one click, and directly place it on a pure white background that meets Amazon specifications.
✏ Intelligent generation of scene background: In addition to the pure white background, you can also intelligently generate various high-quality commercial scene backgrounds for the product, and easily create attractive scene images without actually building the scene for shooting.
✏ Extreme efficiency and consistency: Complete the background editing of the entire product line in a few minutes, ensuring that all images are consistent in style and greatly improving the workflow efficiency of product photography for Amazon.
Instantly remove any background and generate custom backdrops with AI. Boost conversions effortlessly.
1. Drag or drop to upload the original product images you have taken to the UltraPic platform. Background Remover will automatically detect the subject and background, then instantly remove the unwanted background — creating a clean, white background that meets Amazon’s main image standards.
2. Choose white color and generate Amazon-compliant white backgrounds.
3. Click to Download high-resolution finished product images that meet Amazon's requirements in a few seconds and upload them directly to your store.
By integrating UltraPic into your workflow, you have a professional online Amazon product photography service expert.
Q: Can I take photos with my phone and then process them with UltraPic?
A: Absolutely! Please make sure to take photos in a bright environment with even lighting. UltraPic can help you solve the most difficult background problems, so that ordinary mobile phone photos have professional-level background effects.
Q: Can the images processed by UltraPic pass the Amazon review 100%?
A: As for the pure white background, as long as your original product image is clear, the white background (RGB 255,255,255) generated by UltraPic is completely in line with Amazon standards. I have never had any problems with it in my personal use.
Q: What other images should I create beside the main image?
A: I strongly recommend that you make full use of the 7 image slots: 1 pure white main image, 2-3 images from different angles, 1 image showing the size, 1-2 images showing the use scenario or function, and the last image can be an information chart highlighting the selling points.
✍Tip: When shooting reflective objects (such as jewelry photography), you can use diffusion boards on both sides of the product to soften the light, reduce unsightly spots, and provide better original images for post-processing.
A successful Amazon operation starts with great visuals. Mastering the basics of Amazon product photography is the first step, and using professional tools like UltraPic is a smart choice for taking your efficiency and professionalism to a new level.
It makes high-quality product photography for Amazon no longer expensive and out of reach. Stop letting images be the weak link in your business, and use smarter tools to improve your click-through and conversion rates.